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UNO MBTI
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The UNO - MBTI edition combines the UNO game with the concept of MBTI to create an opportunity for people to have an enjoyable experience finding connections through personality types between one another.
CLIENT
DELIVERABLES
UNO x MBTI Card Deck Design - Branding Identity
Packaging Design - Dieline
OBJECTIVE
To design a new UNO x MBTI card game that consumers can easily play and enjoy, communicating UNO's playful brand personality while offering a fresh new game for existing players
MY ROLE
As a graphic designer and illustrator, I followed a geometric and colorful visual style to design a deck of cards that present in UNO's existing brand personality while incorporating graphic elements reflecting MBTI.
WHAT IS MBTI?
MBTI the abbreviation for “Myers-Briggs Type Indicator,”
is a questionnaire that differentiates people into 1 of 16 psychological personality types. By categorizing people by their characteristics, MBTI allows people to learn more about their peers and themselves.
SUIT DESIGN
MOTIVATOR
They provide impartial and innovative opinions with a rational mindset.
INITIATOR
They embrace exploration as part of their journey and make bold decisions with enthusiasm.
BELIEVER
Acting on intuition, they are passionate about responding to how they feel.
TACTICIAN
They make and careful and dedicated choices based on precise observations.
1/5
THE CARDS
PACKAGING DESIGN
EXTERIOR
INTERIOR
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