CLIENT
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DELIVERABLES
OOH - Out-of-Home Advertising: Poster, Billboard, Banner
Experiential - Exhibition Interior (3)
News Article
Print: Brochure, Gallery Tickets (3), Wine Label
OBJECTIVE
In efforts of expanding interactive experiences for consumers, The Metropolitan Museum of Art (The MET) partners with aurora photographer Tor-Ivar Naess to host an ethereal gallery experience themed to reminisce the Northern Lights.
MY ROLE
As an art director, graphic designer, and illustrator, I proposed a collaboration between the photographer and the gallery, outlined event details, and constructed advertisements that could be easily applicable to various platforms for practical yet effective advertising.
OOH - OUT-OF-HOME ADVERTISING
IMMERSIVE
Themed the Northern Lights, all parts of the exhibition are designed to provide a mesmerizing and ethereal experience
SENSORY
An immersive museum exhibition that blends striking visuals with sound, inviting visitors to engage with the artwork through a rich, multisensory experience.
EXPERIENTIAL
Offers a VR experience into a surreal world where art isn’t just seen—it’s something you step into and feel.
EXHIBITION - EXPERIENTIAL
MUSEUM - MAIN AREA
EXHIBITION - MAIN ENTRANCE
GALLERY ENTRANCE
GALLERY - SENSORY EXPERIENCE
VR EXPERIENCE
HANGING INSTALLATION
WINE & BAR AREA
The MET exclusively serves wine at the exhibition with a custom wine-label in honor of the collaboration with the aurora photographer Tor Ivar Naess.
CUSTOM WINE LABEL
Printed elements inform and enhance the customer experience before, during and after the event. Everyone is able to purchase a ticket through their webpage to attend the exhibition during the time it is open. Unlike traditional exhibitions, the Night of the Northern Lights opens at 6pm to enhance the "night" experience.
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