CLIENT
DELIVERABLES
*All photography is originally shot*
14-page brand book
Email Marketing
Sponsored Instagram Post
OBJECTIVE
To create a campaign for Lost Pattern spotlighting the brand’s quality craftsmanship and deeply personal narrative by weaving storytelling with the rising global trend of scarves,
This is based on the trend of 2025, where scarves have evolved into emotional signatures. Lost Pattern’s campaign tells the story of a shared scarf symbolizing love, memory, and loss—positioning the scarf as a lasting thread between past and present.
MY ROLE
As an art director, copywriter and designer, I created a story that conveys Lost Pattern's brand tone extensively across an editorial and social components. Working with a photographer, we shot visuals that align with the voice of the campaign, and drafted compelling layouts that develop their brand identity in a unique and sophisticated way.
CREDITS
Art Director: Seung Joo Lee
Photographer: Marissa Ciaramella
EDITORIAL
