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SCADDY Awards 2025 - Finalist - Branded Content

Published: Ads of the World

FOR THE LOVE OF DENIM

The "For the Love of Denim" campaign celebrates Levi’s enduring legacy as a timeless brand loved across generations. By focusing on simplicity, authenticity, and craftsmanship, the campaign highlights the practicality of Levi's everyday jeans - a staple for everyone's wardrobe.

OUR TEAM

Creative Director: Isabella Bolanos

Project Manager: Seung Joo Lee

Copywriter: Sophia Longabardi

Stylists: Rachel Lee, Sophie Murray

Model: Olivia Brown

CLIENT

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DELIVERABLES

*All footage is originally shot*

15-second short brand film - Youtube

Social:

Instagram Stories - 2

Instagram Reel (10 sec)

Tiktok ad (5 sec)

Website homepage

Webpage - Popup ad

OBJECTIVE

To create a captivating single scene 15-second brand film, from script to storyboard to shoot - the film itself conveys the practicality of Levi's 501 denim in a clear and concise way.

MY ROLE

As the project manager for this project, I ensured that the whole film-making process, from the concept meeting to final edits were organized and collaborative efforts between the whole team. I made sure each person had the opportunity to perform their roles to the best of their ability, carefully documenting the entire process, including but not limited to: scenario, storyboarding, shooting diagrams, casting, film shooting.

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SHORT BRAND FILM

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Youtube Film

Youtube: Description Box Caption

High-waisted jeans you can wear anywhere, anytime.

Shop now at https://www.levi.com/US/en_US/ and learn more about the versatility of our denim

Instagram Stories

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Media Channel Strategy

Instagram stories provide a sneak peek of the campaign's overall style and direction of photography. Video content on Youtube, Instagram, and Tiktok enhances campaign exposure to a wider audience.

5-sec TikTok

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15-sec Instagram Reel

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WEB EXTENSION

Webpage extensions emphasize Levi's strong brand presence and increase consumer engagement in viewing their website.

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