

SCADDY Awards 2025 - Finalist - Branded Content
FOR THE LOVE OF DENIM
The "For the Love of Denim" campaign celebrates Levi’s enduring legacy as a timeless brand loved across generations. By focusing on simplicity, authenticity, and craftsmanship, the campaign highlights the practicality of Levi's everyday jeans - a staple for everyone's wardrobe.
OUR TEAM
Creative Director: Isabella Bolanos
Project Manager: Seung Joo Lee
Copywriter: Sophia Longabardi
Stylists: Rachel Lee, Sophie Murray
Model: Olivia Brown
CLIENT

DELIVERABLES
*All footage is originally shot*
15-second short brand film - Youtube
Social:
Instagram Stories - 2
Instagram Reel (10 sec)
Tiktok ad (5 sec)
Website homepage
Webpage - Popup ad
OBJECTIVE
To create a captivating single scene 15-second brand film, from script to storyboard to shoot - the film itself conveys the practicality of Levi's 501 denim in a clear and concise way.
MY ROLE
As the project manager for this project, I ensured that the whole film-making process, from the concept meeting to final edits were organized and collaborative efforts between the whole team. I made sure each person had the opportunity to perform their roles to the best of their ability, carefully documenting the entire process, including but not limited to: scenario, storyboarding, shooting diagrams, casting, film shooting.

SHORT BRAND FILM







Youtube Film
Youtube: Description Box Caption
High-waisted jeans you can wear anywhere, anytime.
Shop now at https://www.levi.com/US/en_US/ and learn more about the versatility of our denim
Instagram Stories


Media Channel Strategy
Instagram stories provide a sneak peek of the campaign's overall style and direction of photography. Video content on Youtube, Instagram, and Tiktok enhances campaign exposure to a wider audience.
5-sec TikTok

15-sec Instagram Reel

