CLIENT
DELIVERABLES
*All photography is originally shot*
Instagram Sponsored Stories (4)
Instagram Posts (3)
Pinterest Sponsored Ads (3)
Webpage Design
OBJECTIVE
Communicate that Lavatools thermometers offer a practical solution for measuring drink temperatures- the Lavaleader quickly and precisely detects the temperature of alcohol drinks, making it perfect for bartenders to use before serving drinks to their customers.
MY ROLE
Collaborating with a photographer, my role as an art director was to create a compelling digital campaign that resonated with our target audience. Designs are created strategically in order to tailor to the media platform at which the advertisement is placed for maximum consumer engagement and cultural relevance.
CREDITS
Art Director: Seung Joo Lee
Photographer: Marissa Ciaramella
New bartenders need reliable, affordable tools. The Lavatools Lavaleader thermometer provides quick, precise temperature readings for a variety of drinks. With a compact design, 2-3 second response time, and a backlit display, the Lavaleader allows bartenders to efficiently check temperatures during busy shifts. IWhether it be chilled cocktails, warmed red wines, or room temperature whiskies, the Lavaleader ensures consistent, accurate results for all bartenders to ensure a great customer experiences.
Media Strategy
Each tactic is strategically chosen to match the target audience, with designs tailored to fit the platform for maximum engagement.
Instagram Stories
content under passive consumption that immediately grabs attention - call-to-action with direct link to purchase product
Instagram Posts
communicating the visual aesthetics of the campaign, solely through visuals with minimal copy - described in captions
Pinterest Sponsored Ads
scrolling ads communicating the purpose of the product campaign - a visual search platform with direct link to purchase product
Webpage
Point-of-purchase leading the consumer from social platforms to physical purchase
Instagram Ads
Pinterest Sponsored Ads
