CLIENT
DELIVERABLES
Case Study Video (2-min)
Youtube Pre-roll (6-sec)
OOH - Billboard, Transit
Instagram posts (4)
Interactive Meet + Greet
Livestream event
OBJECTIVE
To create a branded experience for consumers to re-enjoy the thrill of watching a cooking show just like season one and reobtain recognition from existing fans of season one.
MY ROLE
As the art director, editor, and graphic designer, I crafted a campaign that highlighted the first season, storyboarding and creating new digital assets to propose an innovative concept for season two.
*Note: This campaign was created before the actual release of season two, and is entirely fictional.
KEY THEMES
Branded Experiences
Survival Shows
Professional-led Marketing
Cultural Storytelling
PRE-ROLL AD: TEASER
POST-LAUNCH: MEET & GREET LIVESTREAM
The Meet & Greet is streamed live on the webpage for audiences to have the opportunity to actively engage with the event.
Winners of the sweepstakes are promoted on the Instagram post-premiere, with a link to the livestream open to the public the day of the stream.
Instagram Post Caption: “Congratulations to all of our winners of the Meet & Greet event! Thank you everyone for participating, we had thousands entries for the sweepstakes!
For all of our sweepstake winners, please check your email and confirm your participation for the event.”