top of page
frame 8.png
culinary class wars - english logo.png
Artboard 57.png

Culinary Class Wars, a South Korean survival cooking reality competition, features 100 chefs divided into two classes: white spoons - renown chefs - and black spoons - unknown chefs.

With the success of season one, Netflix has confirmed the release of season two on Netflix in June 2025.

Logos-Readability-Netflix-logo.png

CLIENT

DELIVERABLES

Case Study Video (2-min)

Youtube Pre-roll (6-sec)

OOH - Billboard, Transit

Instagram posts (4)

Interactive Meet + Greet

Livestream event

OBJECTIVE

To create a branded experience for consumers to re-enjoy the thrill of watching a cooking show just like season one and reobtain recognition from existing fans of season one. 

MY ROLE

As the art director, editor, and graphic designer, I crafted a campaign that highlighted the first season, storyboarding and creating new digital assets to propose an innovative concept for season two.

Lookbook Hero_3_Culinary Class Wars.png

PRE-ROLL AD: TEASER

stream - devices mockup - no bg-min_edited.png

POST-LAUNCH: MEET & GREET LIVESTREAM

The Meet & Greet is streamed live on the webpage for audiences to have the opportunity to actively engage with the event.

social posts - phone mockup - MG after feed.png
winners post.png

Winners of the sweepstakes are promoted on the Instagram post-premiere, with a link to the livestream open to the public the day of the stream.

​

Instagram Post Caption: “Congratulations to all of our winners of the Meet & Greet event! Thank you everyone for participating, we had thousands entries for the sweepstakes!

 

For all of our sweepstake winners, please check your email and confirm your participation for the event.”

bottom of page